Brillaint breakdown on how B2B sales require repeatble language that travels internally. I've noticed most independnts dunno they're fighting committee dynamics with founder-mode pitches. The clarity-as-kindness point about making offers easy to understand is underrated too, especially when service businesses mistake vagueness for flexibility.
4 or 5 would be most interesting to me!
we'll definitely go deeper on that.
Brillaint breakdown on how B2B sales require repeatble language that travels internally. I've noticed most independnts dunno they're fighting committee dynamics with founder-mode pitches. The clarity-as-kindness point about making offers easy to understand is underrated too, especially when service businesses mistake vagueness for flexibility.
Thank you, great article, 2, 4 and 5 - all of interest! Thank you.